Systems, apparatus and method for hosting and assigning domain names on a wide area network

ABSTRACT

Embodiments of the instant invention are directed to a domain management system, apparatus and method for hosting and assigning domain names. Embodiments of the domain management system comprise a name assignment system and a hosting system, wherein the hosting system comprises a domain retrieval system and a data storage apparatus. The name assignment system verifies availability and assigns domain names to requesting clients. The name assignment system comprises an input component, a confirmation mechanism and a name storage means. Preferred embodiments of the domain retrieval system comprise a scheduler, a parsing member having a plurality of redirectors and a plurality of servers. The domain retrieval system locates the domain referenced by the domain name by parsing header information and utilizing a wildcard DNS. Once the domain is located, the domain retrieval system forwards the domain to the user computer.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No. 11/285,371, entitled System Apparatus and Method for Hosting and Assigning Domain Names on a Wide Area Network, filed Nov. 21, 2005, ('371 Application) which is herein incorporated by reference in its entirety.

The '371 Application is, in turn, a continuation of U.S. patent application Ser. No. 10/769,449, ('449 Application) filed Jan. 29, 2004, now abandoned, which is herein incorporated by reference in its entirety.

The '449 Application is, in turn, a continuation of U.S. patent application Ser. No. 09/386,529 filed Aug. 30, 1999, which issued as U.S. Pat. No. 6,687,746, which is herein incorporated by reference in its entirety.

BACKGROUND OF THE INVENTION

1. Field of the Invention

Embodiments of the invention are directed to a system, apparatus and method for hosting domains and assigning domain names to users, wherein the domain name is defined, in part, by the user. More specifically, embodiments of this invention create user assigned subdomain names by combining the hosting domain name and the user name request such that the subdomain name resides within the zone file of the hosting domain name, that is, it resides at the same IP address.

2. Background Art

Wide area networks, such as the World Wide Web (“WWW”), or the Internet, are developing in importance both in commerce and in general methods of communications among the population. Indeed, businesses advertise and sell products over the WWW. Internet businesses, which are exclusively virtual businesses, that is, they exist only on-line, have become an acceptable modality of doing business. Similarly, individuals have utilized the WWW for more effectively communicating with family and friends.

The information made available on the WWW is located on a web site, wherein each web site is addressed by a domain name. Thus, to establish a web site, a user must obtain a domain name.

Currently, to obtain a domain name, the user, including individuals or business owners, must acquire a fully qualified domain name, such as, www.domainname.com, or a shared domain name, such as, www.domainname.com/usersites/.about.mysiteaddress. Although the qualified domain name is the most desirable due to its relative uniqueness and simplicity, qualified domain names are not only difficult to obtain, but are also, expensive. Thus, usually only persons, web host providers or entities acquire the fully qualified domain names.

Currently, any fully qualified domain name or variation thereof is assigned a unique Internet Protocol (“IP”) address. To provide an IP address for each domain or subdomain name, the provider must acquire large blocks of IP address block licenses. Unfortunately, these blocks of licenses are often unavailable, and even if available, are expensive.

In contrast to the fully qualified domain names, the shared domain names are typically available at relatively low cost and can be obtained with relative ease. Thus, the shared domain names are more advantageous and desirable for individual users.

Despite the low cost and easy acquisition of shared domain names, shared domain names are not necessarily user friendly. Indeed, most shared domain names are complicated and cumbersome. Thus, users who desire a simple, professional and easy to remember domain name, instead acquire difficult to remember and lengthy domain names.

In addition to the cumbersome nature of the shared domain names, categorization and/or prioritization of information on the WWW by search engines and other modalities place shared domain name users at a disadvantage as domain names, such as, fully qualified domain names, that contain a desired search term are given greater weight in the search results. For example, www.news.com will probably be given a preferential position in a search result relative to www.mysite.com/users/.about.news. Thus, users utilizing a shared domain name are disadvantaged in maximizing and directing network users, or traffic, to their web site.

When a user requests a qualified domain name, the domain name is manually entered into a Domain Name System (“DNS”) database. The database must then be uploaded so that the database is updated on the network server. Manual entry and the uploading of all of the newly requested domain names requites an enormous amount of personnel and time. Thus, a web host provider, who desires to host thousands of subdomain names, must expend a large amount of resources simply to enter the requested names into the system.

In addition to the expense of entering the newly requested domain names, providers of domain names experience further problems. For instance, most servers are not designed to effectively manage more than several thousand domains. Indeed, these servers are incapable of arbitrarily scaling domains, wherein scaling allows the servers to host a large number of domains than typically expected or capable of being hosted on the server. To compensate for the inability to arbitrarily scale the domain names, domain names are mapped to user directories. This mapping results in inefficient server performance.

Further, the current system for distributing domain names results in DNS latency tint; that is, the time required for a new domain name entry to propagate throughout the WWW Currently, the latency time is typically 24 to 72 hours (1-3 days).

A need in the industry exists for a system of hosting and assigning domain names that is cost efficient and provides individual users with shorter and more memorable domain names. A further need exists for a system that reduces the amount of time required to enter the new domain name into a database and further, which reduces the DNS latency such that domain names are more quickly introduced onto the wide area network.

SUMMARY OF THE INVENTION

Embodiments of the instant invention are directed to a domain management system, apparatus and method for hosting and assigning domain names. Embodiments of the domain management system comprise a name assignment system and a hosting system, wherein the hosting system comprises a domain retrieval system and a data storage apparatus.

The name assignment system verifies availability and assigns domain names to requesting users. The name assignment system comprises an input component, a confirmation mechanism and a name storage means, wherein the user inputs a desired domain name into the input component. The desired name is confirmed or denied. If the request is approved, an assigned domain name, which includes the user's request as a portion of the name, is stored in a provider maintained name storage means.

Preferred embodiments of the domain retrieval system comprise a scheduler, a plurality of redirectors and a plurality of servers. The domain retrieval system locates the domain referenced by the domain name by parsing header information and utilizing a wildcard DNS. Once the domain is located, the domain retrieval system forwards the domain to the user computer.

A feature of embodiments of the instant invention is that the assigned domain names share an IP address with the hosting domain name. An advantage to this feature is that the web host provider is not required to acquire large number of address block licenses, thereby eliminating substantial cost and dependency on availability of these address blocks.

Another feature of embodiments of the instant invention is that the servers are capable of scaling domain names. An advantage to this feature is that the servers are capable of managing virtually unlimited numbers of domains.

Still another feature of embodiments of the invention is the elimination of the need to update the DNS database. An advantage to this feature is the reduction in web host provider costs for staffing personnel required to input the large number of domain names. A further advantage is the reduction in the delay time, or DNS latency time, of circulating new domain names on-line.

Yet another feature of embodiments of the instant invention is that the domain names assigned to the users are user friendly, that is, the assigned domain names are simple and easy to list. An advantage to this feature is that users, and network users, are more capable of remembering the domain names and the simplicity of the name further increases its recognition.

Still another feature of embodiments of the instant invention is that the user requested portion of the assigned domain names is prominently positioned in the domain name. An advantage to this feature is that the retrievability of the domain name by a search engine is increased.

The above and other features and advantages of embodiments of this invention will be apparent from the following more detailed description when taken in conjunction with the accompanying drawings of illustrative embodiments.

BRIEF DESCRIPTION OF THE DRAWINGS

The detailed description of embodiments of the invention will be made with reference to the accompanying drawings, wherein like numerals designate corresponding parts in the figures.

FIG. 1 is a network system environment in accordance with a preferred embodiment of the instant invention.

FIG. 2 is a block diagram of a name assignment system in accordance with a preferred embodiment of the instant invention.

FIG. 3 a is a sample web page illustrating a preferred embodiment of an input component of the name assignment system of FIG. 2.

FIG. 3 b a sample web page illustrating a preferred embodiment of a domain name input member of the name assignment system of FIG. 2.

FIG. 4 is a preferred embodiment of portion of a DNS database, wherein the provider domain name is stored utilizing a wildcard.

FIG. 5 depicts a preferred embodiment of the domain retrieval system.

FIG. 6 depicts a preferred embodiment of a frameset that is transmitted to the client's computer from the domain retrieval system of FIG. 5.

FIG. 7 is a block diagram of a preferred embodiment of the overall process of the domain name assignment and the retrieval of the domain associated with the assigned domain name.

DETAILED DESCRIPTION OF EMBODIMENTS

Embodiments of the instant invention are directed to a method and apparatus for hosting and assigning domain names on a wide area network. Embodiments of the instant invention employ a network of computers and programs for assigning domain names and retrieving domains on a wide area network, such as, the WWW or the Internet.

Hardware Environment:

Preferred embodiments of the instant invention operate with a network comprising a plurality of networked computers, such as, for example, at least one user computer and at least one provider computer which are coupled together in a communications network, such as, for example, the Internet or WWW. FIG. 1 depicts a simplified representation of an example network system 10 that is operated in accordance with preferred embodiments of the invention.

The network system 10 includes at least two client or user computers 12 and at least one provider, or content, computer 14 coupled for communication therebetween by the remainder of the network, generally represented at 16. In the illustrated embodiment, two client or user computers 12 and two content provider computers 14 are shown in the network system. It will be understood that further embodiments may employ any suitable number of user and provider computers. The network system 10 may comprise a closed or intranet configuration, an open or public-access network configuration or combinations of such configurations, as is well known in the art. For example, the user and provider computers 12 and 14 may be included in smaller, interconnected networks which compose the overall network system 10. In an Internet embodiment, the network system 10 comprises a combination of a large number of interconnected Internet and intranets. For purposes of simplifying the present disclosure, the various hardware components (for example, host servers, routers, connectors) and software necessary for communication between computers on the network system are not described herein in detail. Such hardware and software are well within the scope of one of ordinary skill in the art and are at least partially dependent upon the type of network system employed and the desired application of use.

The user computer 12 may comprise any suitable network device capable of communicating with other network devices in the network system. In preferred embodiments, the user computer 12 comprises a programmable processor capable of operating in accordance with programs stored on one or more computer readable media 18 (for example, but not limited to floppy disc, hard disc, computer network, random access memory (RAM), CD Rom, or the like), a display device 20 for providing a user-perceivable display (for example, but not limited to visual displays, such as cathode ray tube CRT displays, light-emitting-diode LED or liquid-crystal-diode LCD displays, plasma displays or the like, audio displays or tactile displays), and a user input device 22 (for example, but not limited to, a keyboard, mouse, microphone, or the like). In one preferred embodiment, the user computer comprises a personal computer system having a CRT display, a keyboard and a mouse user-input device.

The user computer 12 is controlled by suitable software, including network communication and browser software to allow a user to request, receive and display information (or content) from or through a content provider computer 14 on the network system 10. In preferred embodiments, the user computer 12 employs a program, such as a browser, for displaying content received from a provider computer 14.

The content provider computer 14 may comprise any suitable network device capable of providing content (data representing text, hypertext, photographs, graphics video and/or audio) for communication over the network. In preferred embodiments, the provider computer comprises a programmable processor capable of operating in accordance with programs stored on one or more computer readable media 24 (for example, but not limited to, floppy disks, hard disks, random access memory RAM, CD-ROM), to provide content for communication to a user computer 12. The provider computer may comprise, for example, but not limited to, a personal computer, a mainframe computer, network computer, portable computer, personal data assistant (such as, a 3Com Palm Pilot), or the like. The provider computer 14 may include one or more internal data storage devices (not shown) for storing content for communication to a user computer 12. Alternatively, or in addition, the provider computer 14 may be coupled to an external data storage device, computer or other means, generally represented at 26, from which the provider computer 14 may obtain content for communication to a user computer 12. In one embodiment, the external device 26 may comprise a further network device, coupled in the network 16.

In a preferred environment, the content provider computer 14 is controlled by suitable software to respond to a valid request for content by providing (or downloading) data in the form of one or more HTML files to the user computer 12 from which the request was made. It will be understood by those skilled in the art that this process involves communications through suitable servers, routers and other components, as is dictated by the particular network environment. The HTML file(s) correspond to one or more HTML frames which, in conjunction with the browser software at the user computer 12, is displayable on the display device at the user computer as text, hypertext, photographs, graphics, sound, or the like, in a form that is perceivable to the user.

GENERAL DESCRIPTION OF PREFERRED EMBODIMENTS

Embodiments of the domain management system comprise a name assignment system 28 and a hosting system 62, wherein the hosting system 62 comprises a domain retrieval system 64 and a data storage apparatus 66.

The name assignment system 28 verifies availability and assigns domain names to requesting clients. The name assignment system 28 comprises an input member 40, a confirmation means 42 (not shown) and a domain name storage means 44 (not shown). With reference to FIG. 2, a user desiring to obtain a domain name enters a desired domain name 30 via the input member. Once entered, the provider computer 14 verifies the availability of the desired domain name 32 by the confirmation means 42. If the proposed domain name is not available, the user can enter another request 34. If however, the proposed domain name is available, the domain name is entered in the name storage means 36.

The input member 40 is any mechanism that accepts information from the user. In one embodiment, the input member 40 is a plurality of web pages.

With reference to FIGS. 3 a and 3 b, the input member 40 comprises a client data input member 46 and a domain name input member 48. The client data input member includes a plurality of input windows 50 that are configured to accept any type of provider defined information, including, but not limited to, a company name, the client's name, the client's phone number, the client's E-mail address, and the client's post office address. Once entered, the client information is stored on the provider computer, by any suitable means, including, but not limited to, a text file and a database.

The domain name input member 48 allows the client to customize a portion of a domain name. As is commonly understood, domain names can include an infinite number of levels, however, domain names are usually limited to a particular number of levels for convenience. For instance, in one embodiment, domain names can include a “top level”, “second level”, “third level” and “fourth level”. In a fully utilized domain name, the domain name reads as follow: fourthlevelthirdlevel.secondlevel.toplevel. It is to be understood that a domain name need not utilize all four levels, but can include any number of levels in an ascending order. For instance, the domain name can read, for example, as “secondlevel.toplevel” or “thirdlevel.secondlevel.toplevel”.

In preferred embodiments, the provider utilizes the toplevel and secondlevel portions of the domain name for the provider chosen domain names. However, it is to be understood, that the provider can define any number of name levels and this is not intended to limit the invention. The provider chosen domain names are stored in a DNS database. In preferred embodiments, the provider chosen domain names are stored with a wild card, such as, “*.providerdomainname.com”, wherein the wildcard, “*”, indicates that other levels may exist. Indeed, it is intended that these other levels be used by clients. FIG. 4 illustrates a sample DNS database which includes a wildcard entry for a provider domain name “webjump.com”.

Embodiments of the instant invention utilize this domain name convention in conjunction with the Wildcard DNS in allowing the clients to define a portion of their domain name. As stated above, the provider can define any number of name levels. Depending upon how many of the name levels are defined by the provider determines which name levels can be defined by the clients.

With reference to FIG. 3 b, the domain name input member 48 comprises a provider domain name box 52, a site name input box 54, a client interest input box 56, a proposed name box 58 and a submit button 60. The site name input box 54 is a window, wherein the client inserts his desired site name. The portion of the domain name chosen by the client as the site name is the third level domain name.

The client interest input box 56 is a window that allows the client to further define his domain name. For instance, in one embodiment, the client can input his profession or an interest. This information is added to domain name at the fourth level.

The information input by the client is added to the provider domain name. Once the client has input either the sitename, or the sitename and an interest, a proposed domain name is presented to the client in the proposed name box 58 based upon his input. For instance, if the client only inputs a sitename, the proposed domain name is “sitename.providerdomainname.com”. Similarly, if the client inputs a sitename and an interest, the proposed domain name is “sitename.interest.providerdomainname.com”. If the proposed domain name is acceptable to the client, the client submits the proposed domain name to the provider computer via depressing the submit button 60, or by any other means capable of transmitting the proposed name to the provider computer.

Upon submission, the proposed domain name is transmitted to the confirmation member. The confirmation member is a program that searches the domain name storage means for the proposed domain name. In one preferred embodiment, the domain name storage means is a register of all of the client assigned domain names, which is maintained by provider computer 14. The confirmation member is capable of quickly searching the domain name storage means or register as the toplevel and secondlevel portions of the domain is constant and the program is only required to review the thirdlevel, and in some instances, the fourthlevel. In one preferred embodiment, the program for searching the register is written in Active Server Pages (“ASP”) language, although any programming language, including, but not limited to, C++, Visual Basic (“VB”) and Perl are suitable.

After the provider computer determines whether the requested domain name is available, the provider computer 14 notifies the client of the results. If the requested domain name is available, the provider computer 14 notifies the client that the domain name is accepted. The provider computer 14 notifies the client of the availability of the requested name, by any suitable means, including, but not limited to, posting a message on the client's computer 12, electronic mail service, postal service and telephone service. In one preferred embodiment, the confirmation is posted on a web page on the client's computer 12 so that the client has virtually instantaneous confirmation or denial. If the request is denied, the client is able to input another request. After the new domain name has been assigned to the client, the newly assigned domain name is automatically stored in the domain name memory means that is, the provider maintained register is updated. As the provider maintains a register of assigned names, there is no need to update the DNS database and therefore, no requirement to reload the DNS database. Indeed, the DNS database is only updated if a new provider chosen domain name is added.

It is to be understood that the above described embodiment is not intended to limit the invention. For instance, in other embodiments, the input of the client data and the preferred domain name by the client need not be accomplished via a client computer. Rather, the client could utilize any suitable means of identifying a preferred domain name, including, but not limited to, telephone services and postal services. In this embodiment, the provider would verify the availability of the client's requested domain name and the assignment of the name would be entered and recorded as described above. In still a further embodiment, the provider distributes the domain names by any suitable means, including, but not limited to, an auction. In an auction environment, the provider receive bids from clients, wherein the domain name is assigned to the highest bidder. In this manner, the name assigned to the highest bidding client would be recorded in accordance with the embodiments described above.

As indicated above, the hosting system 62 comprises a domain retrieval system 64 and a data storage apparatus 66. The hosting system 62 operates in conjunction with the name assignment system 28 discussed above.

When any network user, including a client, enters a request into the browser for an assigned domain name, such as, for example, http://sitename.webjump.com, the DNS resolves the requested domain name to its Virtual Internet Protocol (“VIP”) address. By default, incoming browser requests for any subdomain to “providerdomainname.com” is forwarded to the host VIP address for the domain “providerdomainname.com”. This is achieved by including the wildcard entry into the domain's zone file in the form of “*.providerdomainname.com” as shown in FIG. 4 for webjump.com. Thus, instead of the zone file including all possible subdomain names, such as, “sitename.providerdomainname.com”, wherein each subdomain would have its own IP address, the request is directed to the address of the wildcard entry “*.providerdomainname.com”. For example, in one embodiment, the domain name “sitename.webjump.com” resolves to 216.49.10.200, wherein “webjump.com” is the provider chosen domain name. The resolved VIP address is then transmitted to the domain retrieval system.

With reference to FIG. 5, a preferred embodiment of the hosting system 62 comprising a domain retrieval system 64 and a data storage apparatus 66. The domain retrieval system 64 comprises a scheduler 68, a plurality of redirectors 70 and a plurality of servers 72. Upon resolution of the VIP address, the VIP address is transmitted to the scheduler 68. The scheduler 68 is a traffic director that load balances the requested VIP address across the plurality of redirectors 70. Although any mechanism to load balance network user requests is suitable, in one preferred embodiment, a scheduler, manufactured by Resonate, is utilized.

The redirectors 70 are servers which include a parsing mechanism. In one embodiment, the plurality of redirectors 70 comprises a first redirector R1, a second redirector R2 and a third redirector R3. It is to be understood that the number of redirectors is not intended to be limited and embodiments can include more or less than three redirectors.

Prior to transmitting the request, the scheduler 68 chooses a particular redirector to receive the request, wherein the redirector that receives the request is determined by the current load on the particular redirector. For example, if the load on the first redirector and the third redirector is 80%, and the load on the second redirector is 20%, the scheduler passes the request to the second redirector R2.

Upon receipt of the request by the redirector, in this example, redirector R2, the parsing mechanism parses the URL request of the client or network user and translates the request into a predefined provider subdomain and a client directory. Each predefined provider subdomain identifies a provider chosen domain name utilized in the client assigned domain names. For instance, in one embodiment, a series of subdomains are called “freehosting.at.*”, wherein the providerdomainname.com is substituted for the wildcard. Thus, for the provider chosen domain name “webjump.com”, the subdomain is “freehosting.at.webjump.com”. The identification of the toplevel and secondlevel portion of the requested domain name identifies the appropriate subdomain to be referenced. It is to be understood that an IP address of the subdomain can also be used to identify the provider chosen domain.

In addition to identifying the subdomain from the request, the parsing mechanism removes the site name from the Hypertext Transfer Protocol (“HTTP”) header information of the request, wherein the site name identifies the appropriate directory on the subdomain. In one preferred embodiment, the HTTP version 1.1 header content information is utilized. Once the appropriate directory is determined, the HTTP request is directed to the appropriate directory within the provider file system, thereby mapping URLs to the provider file system directory structure. For example, “sitename.webjump.com” translates to the directory of freehosting.at.webjump.com/si/sitename-webjump, wherein the directories si/sitename-webjump are defined by the particular site name. It is to be understood that any directory naming convention can be used and this is not intended to be limiting.

Once the parsing of the address is complete, the redirector transmits an empty frameset 74 to the client computer 12, wherein the frameset 74 includes a plurality of frames. With reference to FIG. 6, the frameset 74 is provider defined and includes a client frame 76 and a plurality of provider frames 78. The client frame 76 is typically the larger of the frames and represents the space within which the client's information will be contained.

The provider frames 78 represent the predefined space wherein the provider will add information. The provider frames 78 include, but are not limited to, advertising information, revenue information and navigation information. In one embodiment, provider frames 78 are not included in the frameset 74, rather, only a client frame 76, or frames, are transmitted to the client computer 12.

In response to the receipt of the frameset 74, the user computer 12 requests the Uniform Resource Locator's (“URL's”) for the various frames contained within the frameset 74 from the provider computer 14. The request for the client frame 76 is resolved to the VIP address of the subdomain by DNS. For example, “freehosting.at.webjump.com/si/sitename-webjump/” resolves to 216.49.10.245. Similarly, the request for the provider frame 78 is resolved to a VIP address. For example, URLs for the provider computer, bannervip.webjump.com/webjump/revenue_ad.asp and bannervip.webjump.com/webjump/house_ad, resolves to 216.49.10.236. These addresses are then transmitted to the scheduler 68.

In turn, the scheduler 68 load balances the VIP addresses across the plurality of servers 72. With reference again to FIG. 5, in preferred embodiments, the servers 72 comprise a plurality of web servers 80 and a plurality of provider servers 82. The frame URL associated with the client files are requested by the user computer 12 to the web servers 80. Similarly, the frame URL associated with the provider files are requested by the user computer to the provider servers 82.

The web servers 80 access the data storage array 66 for the requested information. The data storage array 66 is a NetApp F76P, although any storage means capable of storing data files, including, but not limited to, hard disk and tape, is suitable. The information from the provider server 82 and the content server 80 that corresponds to the URLs is transmitted to the user computer such that the frames in the frameset 74 are displayed with information.

With reference to FIG. 7, in operation, the domain management system facilitates the assignment of domain names to clients and the retrieval of the domains referenced by those domain names. To set up a domain name, a client enters the network 84 and accesses the provider computer's domain management system 86, in particular, the name assignment system, or sign-up page. The client enters a desired name for the third and, in some instances, the fourth level portion of the domain name. Once the client has successfully been assigned a name, the domain name is stored on the provider computer in, for example, a register, a text file listing or a catalog, although any manner of compiling the assigned domain names is suitable. No updating of the DNS database is required.

The client now determines the content he desires to include on his newly assigned domain and transfers that data to the provider computer by any suitable means, including, but not limited to, file transfer protocol (“FTP”) and HTTP. The content of the domain is now referenced by its directory on the provider's data storage array 66.

When the client desires to retrieve his domain, or wide area network, or remote, users desire to visit the web site, the client/users access the network 16. The client/user then submits a request for the desired domain 94 which is transferred from the user computer to the provider computer. The provider computer directs the request to the domain retrieval system 96 which translates the request to a provider defined subdomain name a client directory contained on that subdomain 98. Once the request is translated, the provider computer sends the user computer an empty frameset 100, wherein the frameset 74 includes a plurality of frames. The user computer, in turn, requests the data that is intended to occupy the frames in the frameset 102. The provider computer 14 then links the data request with the content server 80 and the provider server 82. The content server 80 accesses data storage containing the client's data associated with the domain name and transmits the data to the appropriate frame in the frameset 104. Similarly, the provider server transmits the appropriate provider information to the appropriate frame in the frameset 104.

As shown from above, embodiments of the domain management system provide a friendly system by which clients can partially define their domain names and receive a domain name that is memorable and that increases the client's ability to direct traffic to the domain.

Indeed, in, embodiments of the instant invention, the assigned-domain name places the client designated portion first such that the client's name is prominent. Further, as the client is permitted to choose a third or fourth level domain names, the clients can more accurately choose their domain name so as to more effectively direct traffic, that is, direct other users to a specific site which is referenced by the domain name. For example, a provider may designate a third level domain “dogs.webjump.com” as a domain directed to dog-related sites. The client could then choose a fourth level of the domain name, “bobspuppystore”, such that the domain name assigned to the client is “bobspuppystore.dogs.webjump.com”. By utilizing the general category of “dogs”, the client can direct network users having a dog interest to his site advertising the puppy store. In this manner, the client has more effectively utilized the domain name to direct pertinent traffic to his site.

Further, embodiments of the domain management system provide the provider host with the ability to scale domains such that the servers can host a virtually unlimited number of domains as there is no requirement for a unique IP address for each subdomain. Indeed, the use of the wildcard DNS allows unlimited subdomain names to be created for each domain on the servers. In this manner, the servers are capable of referencing a virtually unlimited number of subdomains. The ability to scale domains decreases labor and material costs. Further, the use of the wild card DNS to denote domain names increases the expediency with which a newly assigned domain name can be propagated throughout the network as the newly assigned name is stored in a provider maintained register and is referenced by the VIP address of the wildcard provider domain name stored in the DNS database. The use of the provider maintained register eliminates the need to update the DNS database.

Although the foregoing described the invention with embodiments having particular forms that have been illustrated and described, this is not intended to limit the invention. Rather, the foregoing is intended to cover all modifications and alternative constructions falling within the spirit and scope of the invention as expressed in the appended claims. 

1-39. (canceled)
 40. A method comprising: receiving, by a host computing device, a content request comprising a requested address, wherein the requested address comprises: a host name corresponding to the host computing device, and a content label in a wildcard portion of the requested address; determining a content address corresponding to the content label, wherein the content address provides a mapping to a location of corresponding content on a directory structure of a separate host computing device; and serving the corresponding content in response to the content request.
 41. The method of claim 40, wherein the wildcard portion of the requested address is a subdomain of a domain name system, the requested address further comprising at least one higher-level domain name.
 42. The method of claim 40, further comprising: configuring a zone file of a domain name server to provide an address of the host computing device based on the requested address having the wildcard portion.
 43. The method of claim 42, further comprising: configuring the zone file to provide a different address based on an additional requested address without a wildcard portion.
 44. The method of claim 40, wherein the content request is made in an HTTP request.
 45. The method of claim 40, wherein the determining the content address corresponding to the content label comprises using a redirector to determine the content address corresponding to the content label.
 46. The method of claim 40, wherein the receiving the content request comprises receiving the content request by a scheduler of the host computing device, the scheduler configured to select a redirector from a set of redirectors to handle the determining the content address.
 47. The method of claim 40, further comprising: receiving a request to register the content label; and associating the content label with the content address.
 48. A computer-readable storage device having computer program logic recorded thereon, execution of which, by a computing device, causes the computing device to perform operations comprising: receiving a content request comprising a requested address, wherein the requested address comprises: a host name corresponding to a host computing device, and a content label in a wildcard portion of the requested address; determining a content address corresponding to the content label, wherein the content address provides a mapping to a location of corresponding content on a directory structure of a separate host computing device; and serving the corresponding content in response to the content request.
 49. The computer-readable storage device of claim 48, wherein the wildcard portion of the requested address is a subdomain of a domain name system, the requested address further comprising at least one higher-level domain name.
 50. The computer-readable storage device of claim 48, the operations further comprising: configuring a zone file of a domain name server to provide an address of the host computing device based on the requested address having the wildcard portion.
 51. The computer-readable storage device of claim 50, the operations further comprising: configuring the zone file to provide a different address based on an additional requested address without a wildcard portion.
 52. The computer-readable storage device of claim 48, wherein the content request is made in an HTTP request.
 53. The computer-readable storage device of claim 48, wherein the determining the content address corresponding to the content label comprises using a redirector to determine the content address corresponding to the content label.
 54. The computer-readable storage device of claim 48, wherein the receiving the content request comprises receiving the content request by a scheduler, the scheduler configured to select a redirector from a set of redirectors to handle the determining the content address.
 55. The computer-readable storage device of claim 48, the operations further comprising: receiving a request to register the content label; and associating the content label with the content address.
 56. A system comprising: a memory configured to store instructions comprising: instructions to receive a content request comprising a requested address, wherein the requested address comprises: a host name corresponding to a host computing device, and a content label in a wildcard portion of the requested address, instructions to determine a content address corresponding to the content label, wherein the content address provides a mapping to a location of corresponding content on a directory structure of a separate host computing device, and instructions to serve the corresponding content in response to the content request; and one or more processors configured to process the instructions.
 57. The system of claim 56, wherein the wildcard portion of the requested address is a subdomain of a domain name system, the requested address further comprising at least one higher-level domain name.
 58. The system of claim 56, further comprising: instructions to configure a zone file of a domain name server to provide an address of the host computing device based on the requested address having the wildcard portion.
 59. The system of claim 58, further comprising: instructions to configure the zone file to provide a different address based on an additional requested address without a wildcard portion.
 60. The system of claim 56, wherein the content request is made in an HTTP request.
 61. The system of claim 56, wherein the determining the content address corresponding to the content label comprises using a redirector to determine the content address corresponding to the content label.
 62. The system of claim 56, wherein the receiving the content request comprises receiving the content request by a scheduler of the host computing device, the scheduler configured to select a redirector from a set of redirectors to handle the determining the content address.
 63. The system of claim 56, further comprising: instructions to receive a request to register the content label, and instructions to associate the content label with the content address.
 64. A system comprising: a host computing device comprising a scheduler, the scheduler configured to receive a content request comprising a requested address, wherein the requested address comprises: a host name corresponding to the host computing device, and a content label in a wildcard portion of the requested address; and a redirector configured to determine a content address corresponding to the content label, wherein the content address provides a mapping to a location of corresponding content on a directory structure of a separate host computing device, and to serve the corresponding content in response to the content request.
 65. The system of claim 64, wherein the wildcard portion of the requested address is a subdomain of a domain name system, the requested address further comprising at least one higher-level domain name.
 66. The system of claim 64, further comprising: a domain name server comprising a zone file, the zone file configured to provide an address of the host computing device based on the requested address having the wildcard portion.
 67. The system of claim 66, wherein the zone file is further configured to provide a different address based on an additional requested address without a wildcard portion.
 68. The system of claim 64, wherein the scheduler is configured to receive the content request in an HTTP request.
 69. The system of claim 64, wherein the scheduler is configured to select the redirector from a set of redirectors to handle the determining the content address.
 70. The system of claim 64, wherein the host computing device is further configured to receive a request to register the content label and to associate the content label with the content address. 